Citizen Watches - "Powered by Light"

Their beginnings go back to 1924, when Citizen's forerunner, the Shokosha Watch Research Watch Institute produced its first pocket watch the "CITIZEN". The then Mayor of Tokyo, Mr Shimpei Goto, named the watch "CITIZEN" with the hope that the watch, a luxury item of those times, would become widely available to ordinary citizens and be sold throughout the world.

Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life.

One of the latest milestones is the Eco-Drive system. Bringing new thinking to the art of watchmaking, this is a light powered solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco Mark for environmentally friendly products.

With the introduction of Skyhawk A-T (model shown below) radio controlled atomic-timekeeping flight chronographs, Citizen reaffirms its position as a leader in timekeeping technology. The watches can synchronize with radio clocks and will automatically select the correct frequency for doing so based upon location of home time zone. The watch actually tracks two time zones--home and world—but synchronizes to the 'home' zone. When traveling, the user may swap the 'home' and 'world' zones—thereby enabling proper time signal reception on a different continent while retaining the other time. Note that day, date, and Daylight Saving Time settings are also set automatically when the watch is synchronized.