Sustainable Luxury - Commitment to style and sustainability 

 “We can always do better. We are implementing energy efficient programs and evaluating ways to become a carbon neutral or even carbon negative company through all areas of our operations”.

Damien Dernoncourt, CEO John Hardy

John Hardy’s Sustainable advertising program, launched in 2006, calculates the carbon emissions associated with the company’s print advertising, and plants a corresponding number of bamboo seedlings on Nusa Penida, a small arid and impoverished island off the coast of Bali. In 2007, they expanded the program to include the offsetting of emissions from their business air travel. They began to compensate their electricity usage in 2008.

As their carbon offset program grew, customers wanted to participate. So they created a dedicated Bamboo Collection in sterling silver and 18k gold, where for each piece of the collection purchased, a certain number of bamboo seedlings are planted, with the number inscribed on the inner surface of the piece. Wear Bamboo, Plant Bamboo.

The John Hardy workshop and design center in Bali is also an organic farm. The workshop buildings are low-impact structures built of local natural materials such as bamboo, adobe, and thatch. Between the buildings are small fields of heirloom Bali rice and beds of organic vegetables. Chickens, cows, goats, and pigs are organically raised for food and help fertilize the gardens. Everyday, produce from the workshop is used to provide a healthy lunch to their staff of over five hundred people, prepared in their open-air kitchen according to traditional Balinese cooking techniques. They recycle their paper and plastics and continually monitor their operations to improve energy efficiency.

Take a look John Hardy’s environmental initiatives in Bali in the following video with CEO Damien Dernoncourt.